A retail launch booth designed to turn the Galaxy S21 | S21+ into a destination. The concept is built around a monumental circular arch — a bold, iconic frame that draws shoppers in from across the mall and creates a natural photo moment at the heart of the stand.
Inside the arch, a lush botanical centerpiece softens the tech and brings warmth to the space. The floral installation was explored in several seasonal variations — succulents, lavender and mixed blooms — so the booth can be refreshed across the campaign while keeping the same structure.
Glossy black and white rings with integrated halo lighting echo the device's premium finish, while ribbed white demo counters and glass plinths create a clean, gallery-like journey for hands-on trials of the smartphones and Galaxy wearables.
Scope: Concept · 3D Design · Visualization
Tools: 3ds Max · V-Ray · Photoshop
