Sorouh is a real estate developer in Egypt. For Cityscape Egypt 2024, the country's main property exhibition, the stand had to feel like a calm, upscale home rather than a sales booth.
The design is built around a sculpted golden tree that rises through a two-level structure, with a white arched façade, timber slats and a lounge of dark armchairs for buyer meetings. A staircase leads to an upper level, and warm light and natural textures carry the brand's premium tone throughout.
3D concept, visualisation and production-ready design.
