"Because Ramadan is only complete when you shine."
THE BRIEF
Ramadan is the busiest shopping season of the year in the UAE. Families shop late into the night, stores are packed, and beauty is part of every Eid preparation. L'Oréal Paris wanted one destination on the floor that brings its hero categories together, hair colour, haircare and skincare, and turns the season into a reason to buy. The mechanic: spend AED 100 on participating L'Oréal Paris products, scan, upload the receipt and win a beauty gift.
THE IDEA
We designed a premium beauty island that feels like a festive boutique inside the hypermarket. Four arched gondolas, each wrapped in gold frames and topped with Arabic mashrabiya-inspired patterns, sit around a central lightbox tower under a floating L'Oréal Paris canopy. The arches nod to Ramadan architecture, the warm gold and cream palette brings the feeling of the season, and the campaign line "It wouldn't be complete without you. You're worth it." ties everything back to the brand.
Every side of the island is a different category and a different promise: Your Perfect Color, Your Perfect Hair, Your Perfect Skin, Your Perfect Look. Shoppers can walk all the way around it and find their category from any aisle.
DESIGN & ZONES
01 — Your Perfect Color (Excellence Crème)
A hair-color gondola with a full shade wall, so shoppers can compare tones side by side and pick their match in seconds.
02 — Your Perfect Hair (Elvive Hyaluron Pure)
The haircare side, built around Elvive's dual-action promise for clean, hydrated hair, with shampoo, conditioner and treatment stacked in one clear block.
03 — Your Perfect Skin (Revitalift & Hyaluron Expert)
The skincare side, with the serum as the hero product on a lit shelf and the Hyaluron Expert range "against fine lines & shine" in a clean vertical block.
04 — The Centre Tower
A double-sided lightbox with the campaign visual and the line "It wouldn't be complete without you. You're worth it." It anchors the island and is visible from every aisle, under a floating black L'Oréal Paris canopy that reads as a store-within-a-store.
05 — The Ramadan Win Stand
A freestanding arched totem that explains the promotion in three steps: Scan the QR code, upload your receipt, win your gift. Prizes include a weekly makeover and a L'Oréal AirLight Pro hair dryer.
DESIGN DETAILS
Arched gondola heads inspired by Ramadan architecture
Gold frames and mashrabiya-pattern crowns for a festive, premium feel
Warm cream, gold and black palette in line with L'Oréal Paris brand codes
Backlit headers and shelves so the product glows in the evening footfall
"You're worth it." branded into the floor base
Open 360° layout: every face sells, no dead side
SPECS
Type: Multi-category in-store gondola island / promotional display
Market: United Arab Emirates
Occasion: Ramadan
Categories: Hair color, haircare, skincare
Mechanic: Spend AED 100, scan the QR, upload the receipt, win a beauty gift
Scope: Concept, 3D design & visualization
