Pantene's curl range launched with a Zendaya-style "Unleash your bouncy curls" campaign. The in-store display uses wavy red and gold layers that echo the movement of curly hair.
A big model visual anchors the unit, with tiered shelves of the range in front and side wings for extra stock. The bold red makes it stand out in a crowded haircare aisle.
3D concept, photoreal renders and technical drawings for production.
