M&M's, Mars' chocolate brand, needed a Ramadan in-store display for Saudi hypermarkets. The unit is shaped like a traditional Arabian house with lanterns, arches and wooden balconies, with the red and blue M&M's characters climbing over it.
Shelves of M&M's packs sit inside the house, while the characters, hanging lanterns and an Arabic "Yalla Yalla" headline give it the warm, family feel of the season. It works from every side as a free-standing island in the aisle.
3D concept, photoreal renders and technical drawings for production.
