A full in-store toolkit for Afia, built around the brand's heart icon and its line "Live it with your heart". The system covers every touchpoint in the store: island pallets, gondola ends, a multi-category gondola and shelf strips, all sharing one visual language of green bases, heart-shaped headers and neon edge lighting.
Each oil variant gets its own colour-coded zone and hero bottle, so shoppers can find their oil at a glance:
— Afia Plus (purple): "Live it light", naturally rich in Omega 3, 6 & 9
— Afia Sunflower (blue): "Boost your immunity", with vitamins A, D and zinc
— Afia Corn (green): "The original taste"
For the 2025 launch of Afia's new food range (pulses, spices, tuna, nuts and Twist pasta), the same heart language was extended into a "Discover a world of distinctive flavours" family: an illuminated heart-arch pallet, a four-sided gondola and a clip-on shelf strip.
Scope: concept design, 3D modeling, product merchandising, materials & lighting, final renders.
2025 — A WORLD OF DISTINCTIVE FLAVOURS
Afia's new food range (pulses, spices, tuna, nuts and Twist pasta) gets its own display family: an illuminated heart-arch pallet with the campaign key visual, a four-sided gondola crowned with a neon header, and a clip-on shelf strip that brings the range into the oil aisle.
