A suspended double-panel display designed to put the Camel range right at eye level at the point of sale. The unit splits into two zones: a deep-blue brand panel framed by LED neon lines, and a bright yellow "Let's Camel" message panel, echoing the brand's signature blue-and-yellow pack language.
Three backlit, rounded product niches sit on the central seam, presenting the Camel Yellow, Camel Blue and Activate Double variants as the hero of the display. The unit hangs from ceiling rods with metal clamps, so it works above counters and gondolas without taking floor space.
Three creative routes were developed:
01 — Bold "Let's" type with a line-art pack and dimensional camel silhouette
02 — Illuminated lightbox pack with an infinity-mirror neon frame
03 — Hand-script "Let's" with a tilted line-art pack in motion
Scope: concept design, 3D modeling, materials & lighting, final renders.
ROUTE 02 — THE LIGHTBOX
The pack becomes a glowing, framed lightbox with layered neon borders that create a deep infinity-mirror effect, turning the camel silhouette into a beacon above the shelf.
ROUTE 03 — THE SCRIPT
A more expressive take: hand-lettered "Let's" flows into a tilted line-art pack with speed lines, giving the display movement and a lifestyle feel while the illuminated logo anchors the blue side.
