Flamin' Hot is the spicy snack range from PepsiCo, covering Doritos, Cheetos and Lay's. This display, built around a "Sriracha-aaaa" scream, uses flames, lightning shapes and a "Levels of Heat" meter.
Purple and orange graphics, a screaming character and stepped shelves packed with bags make it look as loud as the flavour. It was designed as a free-standing unit for UAE hypermarkets.
3D concept, photoreal renders and technical drawings for production.
