Lay's ran a "We just got better" campaign in the UAE with a Tap & Win game. The POSM set includes a yellow gondola end and corner unit with a big round play-board of flavours.
Shoppers tap the board to play for prizes, while shelves around it carry the range. Bright yellow, a big crisp-bag visual and gold rings keep everything on brand and easy to spot.
3D concept, photoreal renders and technical drawings for production.
